Designs that impact, with over 250 million devices sold globally.
As part of Amazon Devices Brand Studio, I collaborated with teams across fire tv to push the boundaries of design innovation in Gen Ai, Ambient Experience, and Interactive designs.
My role focused on ideating, rapid conceptualization and design. I worked on defining and transforming complex ideas into high-fidelity prototypes.
Role Visual Designer
Disciplines user experience and interface design, motion, visual design
Tools Figma, Photohop, After Effects, Framer, Smartsheet, Quip
Timeline 2022 - 2024
Challenge Create and launch product marketing campaigns on desktop and mobile. Elevate the new fire tv design system brand identity, accessibility, and deliver an engaging viewing experience across devices.
Marketing campaign collaborated with the fire tv product marketing team to help design the promotional traffic assets for the Amazon 1P and 3P product launch. I created marketing assets for the amazon.com gateway, social media posts, advertisements, email promo, and web articles using Amazon design system. At launch the product promo assets help drive organic growth traffic from other websites to Amazon.com which increase the product sales unit by 35% more.
Brands I worked on
Smart TV’s: Amazon Omni QLED Series, 2-Series, Hisense 4K UHD, Xiaomi 4K Ultra HD
Streaming Devices: Fire TV cube, Fire TV Stick 4K, Fire TV Stick 4K Max
Companion Devices: Alexa voice remote pro
Ambient experience collaborated with the fire tv UX and engineers team to help design the fire tv ambient experience for the smart tv’s and streaming device’s. I created the Ui widgets for the ambient experience, selected art background for the Ai art, and screens for the fire os UI.
Branding / Product Launch partnering closely with the Fire TV marketing team, creative, and art directors, I helped bring the new Fire TV branding to life on the Amazon's landing page. As the visual designer, my role was to translate the updated brand system into a cohesive and engaging customer centric experience—ensuring every element aligned with the Fire TV’s refreshed identity. By following the fire tv branding and accessibility design system to maintain consistency and usability across devices, while pushing for visual impact within brand constraints.
Interactive prototype
Live page on Amazon.com
