Designed for everyone.

As part of Amazon Devices Brand Studio, I collaborated with the kindle marketing team to bring new products to market by designing the kindle’s landing page and user interface screens.

My role focused on ideating, rapid conceptualization and design. I worked on defining and transforming complex ideas into high-fidelity prototypes.

Role Visual Designer

Disciplines user experience and interface design, visual design

Tools Figma, Photohop, After Effects, Framer, Smartsheet, Quip

Timeline 2024 - 2025

Challenge Create and launch product marketing campaigns on desktop and mobile. Elevate the kindle design system brand identity, accessibility, and deliver an engaging viewing experience across devices.

Marketing / Press release Created marketing assets to share with the press and also the biggest retail stores in the world. These assets included on white renderings of products, photography, and motion. I also designed the retail demo for the kindle devices for customers to interact with the device and to learn more about kindle.

Kindle User interface Created the kindle library Ui screen for the kindle colorsoft device. This was created for the marketing team alongside other Ui’s for the purpose of using it for an AB testing. This Ui screen was the wining option for customers when buying the product. The Ui screen helped differentiate itself from the rest of the kindle lineup as a more premium device. The Ui screen helped increase the sales of more kindle colorsoft devices by 25%.

Branding / Product landing page collaborated closely with the Creative and Art director, kindle stakeholders, and the CGI team. Amidst kindle rebranding, I elevated kindles current branding to match Amazon rebrand. I designed the kindle’s product pages with accessibility design systems in mind while maintaining consistency and usability across devices

Live page learn more

Interactive Prototype