Xbox design for everyone.
Challenge Design user center design email campaigns for mobile users. Increase Game pass subscriptions, and Engagement. Elevate the Xbox design system, accessibility, and engaging viewing experiences for mobile.
Design process
As part of the Xbox Studio experience team, I collaborated with the Product Manager to bring user center design experiences to the millions of customers.
My role focused on ideating, rapid conceptualization and design. I worked on defining and transforming complex ideas into high-fidelity prototypes.
Role Designer
Disciplines User experience and interface design, content strategy, UX writing.
Tools Figma, Photohop, After Effects, Azure AI, Sharepoint, and Onedrive
Timeline 2025
Goals
1. Increase Game Pass subscription
2. Reactivate Lapsed Subscribers
3. Boost Email Performance Metrics
4. Increase Subscriber Engagement
Target audience Subscribers to discover and play new titles, while reactivating lapsed or low-activity users through personalized email communication .
Research
Identifying Problems User data revealed a clear drop in gameplay activity over time, with periods of inactivity strongly correlated to increased game pass subscription prices. Behavioral data indicated that users who reduced gameplay activity were significantly more likely to let their Game Pass subscriptions lapse.
Research
Competitive Analysis I analyzed sections from Google, Apple, and Microsoft to benchmark usability, tone, experience and visual clarity. This helps me to identify best practices and areas for differentiation.
Low / Hi Fidelity Here are some of my initial thought processes based on research and the goals for the Xbox email designs. The low-fidelity designs provide initial exploration ideas of content, layout, and CTAs.
The high fidelity wireframe provides user with a welcoming and unique design experience.
Interactive Prototype