Xbox design for everyone.

Overview
Microsoft Xbox gaming ecosystem offers consoles, games, subscriptions, and cloud gaming across connected devices.

Problem to Solve
Design user center design email campaigns for mobile users. Increase Game pass subscriptions, and Engagement. Elevate the Xbox design system, accessibility, and engaging viewing experiences for mobile users.

Goals
1. Increase Game Pass subscription
2. Reactivate Lapsed Subscribers
3. Boost Email Performance Metrics
4. Increase Subscriber Engagement

Target audience
Subscribers to discover and play new titles, while reactivating lapsed or low-activity users through personalized email communication

Role
Designer

Design process

Research
User Research reveal the 90% of customers preferred a personalized experience. Marketers reported a 27% increase in unique click rate and 11% in higher open rates that those that do not offer personalize email experiences. Research shows that 55% of customer open there email on mobile and 60% mention that they are influence into purchasing a subscription.

Research
Competitive Analysis This analysis helped me identify common best practices, user experience gaps, and opportunities to create a more intuitive and differentiated product experience.

Design
User Flow Gamers receive a personalized Xbox email based on their gaming preferences and activity, discover relevant games, content, and offers, and take action through tailored recommendations—driving stronger engagement and repeat interaction.

Low / Hi Fidelity Here are some of my initial thought processes based on research and the goals for the Xbox email designs. The low-fidelity designs provide initial exploration ideas of content, layout, and CTAs.

The high fidelity wireframe provides user with a welcoming and unique design experience.

Interactive Prototype